Many women in BC are prone to dry, sensitive skin. As the weather begins to warm, and we start to peel off the layers of winter clothing, we find ourselves on a quest to quench our skin’s thirst and make it look its best so that we can feel confident showing it off during the summer months.
Vancouverites will be especially happy to know that their city has been chosen as the exclusive Canadian launch location for Japan’s number one dry and sensitive skincare brand† – Curel® moisturizers and cleansers.
The new line up, Curel® Fundamental Solutions for Sensitive Skin, uses Advanced Ceramide Therapy (formulated with ceramides or gentle ingredients to reduce ceramide loss), and features products for the face, body and scalp. Clinical studies have shown that dry skin is often linked to depleted ceramide levels, which are naturally found in skin’s outer layer and help the skin retain moisture. When skin’s ceramide levels are reduced, skin has difficulty retaining moisture. Curel® cleansers and moisturizers are specially designed to gently cleanse and moisturize the skin, leaving it hydrated, smooth and better protected against the drying effects of environmental irritants.Curel® skincare products are fragrance free, and colourant free – to provide gentle effectiveness.
The line up features cleansers and moisturizers for the face (Cleansing Gel, Foaming Face Wash, Eye Contour Care, Hydra Fluid, Face Milk, Face Cream, Lip Care Stick), body (Body Wash, Body Milk, Body Cream, Hand Cream), hair and scalp (Shampoo and Conditioner).
The complete line up will be available for Vancouverites from 2 April 2012 via the following select London Drugs locations: Granville & Georgia (Downtown Vancouver); West Broadway & Cambie (Vancouver); Lougheed Hwy & Barnet, (Coquitlam); Trenant Park Mall, (Delta); Park Royal Shopping Centre, (West Vancouver).
Saturday 28 April will also signify the Curel® Skincare Day celebration, ahead of the warmer months, where consumers can speak personally to advisors in store, and obtain free samples of the new line, while supplies last.